Available to order NOW: The Shocking Sequel to ‘TROPHY HUNTERS EXPOSED’ &’KILLING GAME’…

“Mr Goncalves has done the government and the world a service. Trophy hunting is a barbaric practice and a dirty business. (Trophy hunters) do it because they like killing animals. Ministers should get on with ensuring that Britain has no part in the practice.” 

The Times – December 7, 2020

“The trophy hunting industry hates Eduardo Goncalves…”

He’s back.

In his most devastating investigation to date, award-winning campaigner, investigative journalist and conservationist Eduardo Goncalves exposes the shocking kill scores of the world’s top trophy hunters … and the astonishing ‘covert operations’ funded by the industry to stop their sick sport from being banned.

“This is the most explosive book of the year. The shocking scale of the slaughter of animals for ‘sport’ is revealed. The industry’s extraordinary ‘covert ops’ are exposed for all to see.” – Peter Egan

“The hunting industry operates like a drug dealer. It gets hunters hooked with prizes for shooting defenceless animals. It then fuels hunters’ addictions by pushing them to score even more animals. This book lays bare all the industry’s sordid secrets.” – Linda Park, Voice4Lions


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TROPHY HUNTING is putting some of the world’s most vulnerable animals on a FAST-TRACK to EXTINCTION.

That’s the shocking finding of “KILLING GAME: The Extinction Industry”, the brilliant sequel to the explosive best-seller “TROPHY HUNTERS EXPOSED: Inside the Big Game Industry” by award-winning conservationist and writer Eduardo Goncalves.

Launched on the 5th anniversary of the shooting of Cecil the lion, “KILLING GAME: The Extinction Industry” charts the calamitous COLLAPSE in LION POPULATIONS in recent years.

Goncalves reveals INTERNAL INDUSTRY records which show African elephants’ tusks are SHRINKING dramatically – due to the insatiable appetites of trophy hunters and poachers.

In a no-holds-barred foreword, world-famous primatologist JANE GOODALL writes:

“Trophy hunting is leading to the extinction of a number of species. Scientific studies have demonstrated the links between trophy hunting and population declines. Yet exports of hunting trophies continue to increase. For the good of conservation, the days of the ‘great White Hunter’ should be brought to a close.”

“KILLING GAME: The Extinction Industry” reveals the huge numbers of WHITE RHINOS that are being shot by Chinese ‘hunters’ – thanks to a legal ‘loophole’ that lets trophy hunters kill rhinos for horns and other body parts.

POLAR BEARS have been shot for their GENITALIA and GALLS for traditional Chinese medicines. LEOPARDS are being killed in large numbers despite IUCN warnings their numbers are falling. CHEETAH numbers are now down to fewer than 7,000 – yet the EU still lets European hunters bring their trophies in.

“KILLING GAME: The Extinction Industry” unearths dramatic new evidence showing Trophy Hunters have ALREADY shot animals to EXTINCTION.

It exposes some of the most HORRIFIC hunts of threatened species currently on offer – including CANNED TIGER and JAGUAR hunts in South Africa, and KANGAROO and ‘Frankenstein animal’ hunting on private American ranches.

It also explores the surprising links between some wildlife groups and the industry… 

After the furore which followed the shooting of Cecil the lion, the UK government promised it would stop British hunters from bringing back lion trophies – then quietly dropped the pledge. “KILLING GAME: The Extinction Industry” reveals that, thanks to this, hunters from the UK have shot at least another 50 lions…

“KILLING GAME: The Extinction Industry” warns that trophy hunting could help cause the WORLD’S FIRST BIG CAT EXTINCTION since the sabre-tooth tiger died out in pre-historic times.

“Virtually everyone agrees that Trophy Hunting is cruel and immoral,” says author Eduardo Gonçalves“We now have incontrovertible proof of trophy hunting’s devastating impact on wildlife. What more will it take for governments to finally act?”

TROPHY HUNTERS EXPOSED – Inside the Big Game Industry

An explosive insight into the hidden world of trophy hunting…



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“The trophy hunting industry’s ‘conservation’ façade is comprehensively dismantled in this fast-paced, forensic investigation. The case for abolition of this archaic pastime has never been made in such a compelling manner.” – DAILY MIRROR
“Britain should ban the import of animal trophies. The UK is a nation of animal lovers, and should not tolerate their persecution. The idea of killing for fun those animals most at risk of disappearing from the wild in our lifetimes is an abhorrent one.” – THE TIMES
“If this book doesn’t get trophy hunting banned I don’t know what will. This is an incredible investigation that reveals everything the industry would rather you didn’t know.” – JUDI DENCH
“A society which allows sentient creatures to be killed for entertainment has serious questions to answer. ‘Trophy Hunters Exposed’ asks those questions and then answers them in devastating fashion.” PETER EGAN
“If there’s one book to buy about animals this year, this is it. Trophy hunting is legalised animal abuse on an industrial scale. ‘Trophy Hunters Exposed’ tells us why we must abolish it. Now.” – JOANNA LUMLEY


Thousands of animals threatened with extinction were shot by trophy hunters last year. Attempts to protect dwindling lion and elephant populations have been thwarted by hunters. They are now allowed to shoot twice as many critically endangered black rhinos. How has this happened?

‘TROPHY HUNTERS EXPOSED – Inside the Big Game Industry’ is an explosive investigation into the trophy hunting industry, its key players and donors, and how it is stripping endangered animals of the protections they need.

It reveals how a top fundraiser for Donald Trump, Vladimir Putin’s right-hand man, the head of a paramilitary death-squad and a former WWF Director have shot record-breaking lions, elephants, rhinos and leopards.

It exposes the identities of over 500 hunters who have won industry awards for shooting all the ‘African Big Five’; the leading figures in the UK industry including a salesman who helps hunters shoot juvenile lions in enclosures; and the extraordinary kill tallies and trophy collections of hunters around the world.

It also lifts the lid on how household brands – and our taxes – are funding lobbyists, how the Boy Scouts and Salvation Army in the US are helping the industry recruit a new generation of child hunters, how lobbyists are posing as ‘conservation’ groups … and how the industry boasts it ploughs more money into US elections than some of the world’s biggest corporations.

Read how psychologists and criminologists fear trophy hunting could be fuelling violent crime, and how the industry could spark devastating outbreaks of diseases in local communities …

Downton Abbey star Peter Egan on ITV’s “Lorraine” show discussing Trophy Hunters Exposed
“A powerful call to action” – Jeremy Cooper, ex-CEO RSPCA
“A hard-hitting and uncompromising expose” – Prof John Cooper QC
“The handbook for campaigners against Trophy Hunting has arrived” – Carrie LeBlanc, Worldwide Rallies Against Trophy Hunting
“An excellently researched book” – Linda Park, Voice4Lions
“A stunning guide about Trophy Hunting and who lurks behind it” – Mark Randell, Retired Senior Police Detective, UK
“The industry hates Eduardo Gonçalves. Which is perhaps reason enough to own ‘Trophy Hunters Exposed’” – Charlie Moores, The War on Wildlife Project
“Gonçalves has inspired mainstream media outlets to back a ban on trophy hunting imports into the UK.” – The Canary

Eduardo Goncalves is an award-winning campaigner, journalist and conservationist. He has been a consultant to WWF and CEO of a major national animal welfare charity. In 2018, he founded the Campaign to Ban Trophy Hunting, which is today supported by some of the world’s biggest names in music, sport, film and TV. In 2019, the Campaign to Ban Trophy Hunting persuaded the UK government to support a ban on imports of hunting trophies.

Eduardo was awarded the Animal Heroes Award for services to wildlife in 2019. A short film about Eduardo’s work – with endorsements from Kevin Pietersen, Stanley Johnson, Lorraine Kelly, Sir Ranulph Fiennes and Daily Mirror editor Alison Phillips – can be viewed HERE.

Proceeds from the sale of ‘TROPHY HUNTERS EXPOSED – Inside the Big Game Industry’ will be donated to the Campaign to Ban Trophy Hunting


Charlie Moores, The War on Wildlife Project

The Daily Mail has described Eduardo Goncalves, founder of the Campaign to Ban Trophy Hunting (CBTH) as “Britain’s most prominent anti-hunting activist”. Whether they mean that as a compliment is difficult to tell, but it does show just how busy Eduardo has been given that he only set up CBTH two years ago. Prior to that he was chief-executive of the League Against Cruel Sports of course (which, not that disclaimers are needed, is where I first met him), but Eduardo – it seems – has indeed become one of the most recognisable faces and voices in a movement arrowing in on one of the most cruel, wasteful, and disturbing examples of humanity’s war on wildlife.

In a remarkably short time Eduardo (who is seemingly everywhere and knows everyone) has brought together a broad coalition of supporters and researchers, become an almost permanent fixture in the media, and – it turns out – has also somehow found time to write a book. Or at least, written the sort of minutely-detailed, reference-packed work that an organisation like Ethical Consumer might produce if they were to write a book. Stripped of anything superfluous, of anything subjective or gratuitous (there are no images – can you imagine the hunters writing their manual without including selfies of dentists with dead lions?), “Trophy Hunters Exposed: Inside the Big Game Industry” slams into trophy hunting with the force of a meteorite.

Published today and presented in three parts, ‘THE’ precisely dissects the Industry (“one of the world’s most powerful political lobbies”), dispassionately lists the worst of the world’s self-glorifying hunters, before finally detailing exactly why these apparently sexually inadequate, delusional, ‘freedom fighters’ only feel alive when they’re killing something (in the name of ‘conservation’ of course). It’s all done so forensically. Fact after fact delivered like charges in an indictment. Page after page of condemnation of an industry that shouldn’t exist, that is built from an alt-right shopping list of God, money, gun rights, and machismo, a skewed eighteenth-century vision of white men sorting out the wilderness, and a biblical ‘dominion’ belief that animals are just there for us to do what we want with.

Eduardo doesn’t go in for such rhetorical flourish though, and ‘THE’ is all the better for it. There is a noticeable absence of opinion or personal pronouns. It is in essence a distillation of factual material, minutely researched and referenced, that brings together absolutely every good argument against trophy hunting. Trophy hunting’s proponents will seize on that last point as the book is unconcerned with presenting any of what they would see as the good arguments for trophy hunting. But, I would hazard a guess, that was never the intention. Eduardo’s response might be to point out that the industry has had years to lobby, obfuscate, blur, and lie, so why should he give their arguments (which revolve almost entirely around land-use) another airing, but I think it’s more likely that he simply neither respects nor agrees with any of them.

And why should he? Anything trophy hunters might trot out about respect for wildlife, local people, or conservation is undermined by their own words and actions. While ‘THE’ is not filled with what Eduardo thinks, feels, or has experienced, it does collate the most apposite quotations of others. There are damning lines picked from, for example, hunting forums, from unguarded discussions at hunting shows, and from the tone-deaf posturings of hunters on social media. There is an enormous amount of material in the public domain. Much of it no doubt resonates with fellow psychopaths, but to the rest of us it is just revealing. From glorifying trophy rooms (external representations of an individual’s total lack of empathy with the natural world) to organ-swelling gun porn (“…[the gazelle] swayed back and forth a bit and then turned and I saw the blood pouring out of his nose”), the appalling world of treating sentient life as the urinal wall in a pissing contest is laid bare.

Will ‘THE’ end trophy hunting? For all its gimlet-eyed focus on this ego-stroking ‘sport’, the answer is no, of course not. As the book details, heads of industry, the uber-wealthy, and sons of presidents and royalty fill voids in their lives by blasting holes in animals. Hunting has shored itself up with vast bank accounts, infiltrated legislature and conservation organsations, and is now chasing children to ensure the flow of emotionally-stunted gunmen doesn’t dry up. It sells itself as freedom, and uses an image of masculinity that appeals to a primal desire to slaughter that many of us acknowledge but have turned away from in disgust. More than all of that, it is about making profit. Corrupt officials have made absolute fortunes selling wildlife to the vainglorious. Trophy hunting will not simply lie down and go away, but much like how Dr Mark Avery’s ‘Inglorious’ stripped away the veneer of tradition and glamour that the grouse industry had wrapped itself in, “Trophy Hunters Exposed: Inside the Big Game Industry” does exactly what it sets out to do: expose, strip bare, shine a light that trophy hunting will at first sneer at but – as the evidence piles up – will ultimately be desperate to shrink away from.

Another question might be, where does ‘Trophy Hunting Exposed’ sit in our post-Covid world? Is it a perfect post-Covid book, arriving bang on time as we seek to re-examine our relationship with the environment and with nature? I don’t think so. Not because ‘THE’ is not an invaluable resource or primer par excellence (it definitely is), but because none of what ‘THE’ exposes is made worse by global pandemic. We already knew that habitat and biodiversity loss was destroying nature, that we’re emptying the planet of large mammals (especially large carnivores), and that unregulated trophy hunting (and Eduardo has plenty to say about CITES incidentally) is slashing-and-burning its way through whole populations of supposedly protected wildlife. Trophy hunting was horrible and self-serving long before the virus emerged, and the seeds of this book were surely planted almost as soon as Eduardo began gathering his facts and statistics for the launch of CBTH. There was simply so much damning material that it had to go somewhere, and a book that all of us can use as a reference or guide to silence or infuriate trophy hunters is the logical format.

Like all campaigns that tackle such complex issues it will take a huge, multi-agency effort to end trophy hunting, but those of us that love wildlife should be incredibly grateful that there are campaigners like Eduardo Goncalves prepared to stand so visibly on the front line. Genial and all smiles on the surface, he is like a human cruise missile, powered by cold fury and laser-locked on the appalling trophy hunting industry. I suspect the industry hates him. Which is perhaps reason enough to own ‘Trophy Hunters Exposed’, but more importantly it’s all the information you need to marshal your thoughts, talk persuasively to your family and friends about trophy hunting, and to rebut the claims of pro hunters that they do no harm, love animals, and are true conservationists. It’s important to note, too, that any profits from ‘THE’ will go straight back into funding the work of the Campaign to Ban Trophy Hunting.

As stated above, no single book, no single effort, can stop something as embedded and well-financed as trophy hunting. But have no doubt that each barbed fact, each truth, each honest analysis will unpick the threads holding this disgusting edifice together and convince more and more of us that it is dishonest, untruthful, and bereft of legitimacy. And that – in the end – is how it will be brought down.

Charlie Moores – May 25, 2020

EDIT: Interestingly The Times newspaper has today published an editorial (the same day as ‘THE’ becomes available of course) that blasts the trophy hunting industry and says that Britain should ban the import of animal trophies. This is undoubtedly an important ramping up in efforts to ban the import of ‘trophies’ (bits of dead animals) into the UK. An import ban is something the trophy hunting ‘conservationists’ have always fought against – which seems odd, given that they would still be able to ‘conserve’ the animal by travelling overseas to kill it. Or is it the impact of a ban on hunters egos that really troubles them? That’s a rhetorical question of course, to which we all already know the answer…

“A new book could be the final nail in the coffin for the trophy hunting industry” – The Canary

The Campaign to Ban Trophy Hunting’s (CBTH) founder Eduardo Gonçalves has released a new book. Called Trophy Hunters Exposed: Inside the Big Game Industry, the book aims at the hunting industry and – to adopt the target’s vernacular –  ‘takes’ it.

This is how human hunters describe killing (other) animals: taking. That’s one the many discoveries in Gonçalves’ book. How much effort the industry is putting into encouraging children to take up hunting is another. It details who the major players are, such as Safari Club International (SCI), in terms of industry advocacy. It also documents how these groups get their vast sums of money and what they’re spending it on.

Critically, the book looks at the relationship international wildlife watchdogs like the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) have with the industry. The relationship is an intimate and consequential affair. Because these watchdogs shape and set the rules on what humans can or can’t do with the other animals on this earth.

Due to the coronavirus (Covid-19) pandemic, and rapidly depleting global biodiversity, many are questioning whether CITES is fit for purpose of late. After all, CITES’ purpose is to regulate the very trade – the wildlife trade – that it’s thought has just brought human societies across the globe to their knees with the coronavirus pandemic. Gonçalves’ book answers that question with a resounding ‘no’.

Exceptional circumstances?

In the introduction to his book, Gonçalves describes CITES’ founding in 1973. He explains that the UN-backed body drew up “strict rules” to stem the collapse in wildlife populations. Gonçalves writes:

Threatened species were named in a list of three appendices ordered by their vulnerability. Trade in Appendix I species, it said, “must only be authorized in exceptional circumstances.”

Currently, approximately 25,000 plant species and 5,000 animal species are in these appendices. CITES lists around 600 animals species in Appendix I.

But Gonçalves says these ‘strict rules’ are, in practice, quite weak. Because trade appears to be happening regularly, including trade in highly endangered animals. The CBTH founder writes:

For instance, in 2017 (the most recent year for which reliable data is currently available) “exceptional circumstances” were granted for more than 75,000 animals and body parts of species which CITES classes as the most endangered in the world.

Gonçalves also provides some examples of what CITES deemed “exceptional circumstances”:

cosmetic products extracted from the Irrawaddy dolphin, fur and bones from leopards, tusks from Mediterranean monk seals, and leather products from giant pangolins – the latter were given the green light to enter the US.

“The law today is failing wildlife”

As well as granting “exceptional circumstances” for trade that doesn’t appear to merit such a label, CITES also provides effective exemptions within its rulebook. This allows certain industries more freedom from its restrictions. Trophy hunting is one such industry. As Gonçalves explains:

In 2017, as many as 35,000 bodies and parts of animals [from Appendix I, II and III] that are at risk of extinction made their way into the trophy rooms of hunters around the world, all with the implicit blessing of CITES. In fact the multi-million dollar trophy hunting industry is to all intents and purposes largely exempted from CITES’ rules. This is on the extraordinary grounds that trophy hunting holidays – which can sometimes cost $100,000 or more – are considered to be a ‘non-commercial’ activity.

Because human hunters aren’t supposed to sell on the ‘trophies’ of other animals they kill, CITES deems it a non-commercial and personal trade. This is despite the fact that CITES defines ‘trade’, i.e. what it’s duty bound to regulate, as:

Any export, re-export, import and introduction from the sea

Nonetheless, at most all hunters have to do is arrange an export or import permit for their ‘trophies’. Of course, the hunter can do very little without the safari company they pay to arrange their kill, or the travel company they pay to transport their ‘trophies’ from one country to another. That’s not to mention the taxidermist they pay to display the parts of the other animal they ‘took’, or the gun manufacturer that sold them the machinery with which they killed her. There is a varied, vast, and lucrative trophy hunting industry, as Gonçalves details in his book. Yet CITES is failing to adequately police it because of the “extraordinary grounds” on which it exempts that trade. As Ranulph Fiennes wrote in a foreword to the book:

Far from protecting endangered species, the law today is failing wildlife.  As many as 1.7 million animals have been killed by trophy hunters over the past decade.  Hundreds of thousands of these are from species protected by law because scientists say they are at risk of extinction.  We are frequently told that we face a biodiversity crisis every bit as serious as the climate crisis.  Yet the slaughter, inexplicably, continues unabated

The Canary contacted CITES for comment. None had been received by the time of publication.

A complex issue

Despite appearances, the debate over trophy hunting is not a simple one. It has split the conservation community, with some standing in support of it as a so-called ‘conservation tool’. Others robustly challenge this notion, arguing that’s it deeply damaging to wildlife. The fact that hunting advocacy groups have managed to embed themselves in global wildlife watchdogs – as Gonçalves highlights in his book – by brandishing the supposed conservation credentials of killing for fun, muddies matters further. Because that means they have the ear of the decision-makers within these bodies. Add in the fact that pro-hunting proponents argue hunting provides income for communities in areas where hunting happens, yet anti-hunting proponents argue that income is a lot less than communities could have if they implemented alternatives to hunting, and it’s nothing short of a minefield.

This has largely led to a state of inertia or paralysis in policy change on trophy hunting on a national and international level, with some small exceptions. Such inertia is a hunter’s dream. Because, as Fiennes says, it allows the killing to continue unabated. Meanwhile, trophy hunting advocacy groups are less than inert themselves, securing the downlisting of species on CITES’ Appendixes – or fighting the uplisting of them – in a way that ensures hunting of them can continue, while in their positions of influence.

‘Shattering the stillness’

With his book, Gonçalves is dragging authorities out of that inertia. CBTH’s work, and Gonçalves’ book, has inspired a number of mainstream media outlets to back a ban on trophy hunting imports into the UK. The UK government is currently considering bringing in such a ban. Given the spotlight CBTH is shining on the inner, troubling workings of the industry, and the support the ban has among politicians, it may very well pass.

In his book, Gonçalves shares hunters’ accounts of their killings. One of them is from CJ McElroy, the founder of SCI. He describes killing a jaguar:

I moved the rifle, found the cat’s chest across my open sights, and triggered an explosion that shattered the stillness. The jaguar reeled back, the same way any animal will recoil when hit in the chest at close range. But he didn’t go down. He staggered, then recovered and started running across the small clearing, heading for thick jungle to my right.

Essentially, Gonçalves’ book is ‘shattering the stillness’ too. But rather than smashing the societies and lives of other animals to smithereens, the CBTH founder is blasting through the inaction on trophy hunting.

McElroy eventually ‘took’ his kill. After McElroy shot the jaguar four times, “he collapsed in a spotted heap”. In the UK at least, it’s possible the hunting industry is about to suffer the same fate.